FREE, CVPM Qualified CE Webinar

Although you may not think branding is a big deal for veterinary practices—shouldn’t the focus be on your level of patient care?—your clients pay attention more than you know. When creating a branding strategy, it’s easy to fall victim to hidden pitfalls that can hurt your business.

5 Branding Pitfalls That Can Hurt Your Business

  • 30 minutes

  • 1/2 CE Credit Hour

Here's what you'll learn:

  • Knowing your why

  • Having a clear logo and color scheme

  • Consistency across platforms

  • Monitoring and responding to communication with your brand

  • Promoting your brand

Instructors

Founder, CEO of Vet2Pet

Dr. Stacee Santi

Dr. Stacee Santi is the CEO and founder of Vet2Pet App Builders, where she developed a strategy to connect with clients and improve patient care through the development of a personalized custom app for veterinary practices. Stacee earned her DVM from Colorado State University in 1996. With over 20 years of clinical experience in small animal and emergency practice, Stacee brings an “in-the-trenches” approach to innovation and solutions for veterinary teams. She has served as a medical advisory consultant for NVA for 5 years, medical director for a general/ER AAHA-accredited practice in Colorado and is currently President of the Colorado Veterinary Medical Association, as well as Chairperson for their Telehealth Task Force. Stacee is regarded as a key opinion leader on mobile applications and veterinary reward programs. FUN FACT: Stacee is the former roller-skating champion of New Mexico.

DVM Expert Category: Digital Marketing

Dr. Caitlin DeWilde

Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the geek speak to veterinary speak, and helping vets reach more clients and pets. Caitlin is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a new book from AAHA Press, “Social Media and Marketing for Veterinary Professionals,” and a columnist for Today’s Veterinary Business.